Thinking Outside of the “Net”
Sunday, September 6, 2009 7:48When you’re running a website and are trying to make money in the Internet marketing business, you tend to think of things in terms of the Internet almost exclusively. All of that old school brick and mortar stuff doesn’t seem all that important. You look for ways to promote your site and to drive traffic on the web.
It might be a good idea to look back over your shoulder, though. You may be planted in front of a monitor, but you still live in the ‘real world’ surrounded by real people. Maybe it’s time to start thinking outside of the “Net”.
Is your URL on your stationery? Is your site clearly advertised on a business card? Do you have physical items that those aforementioned real people can handle and use that remind them of your web presence?
Offline promotion strategies can be a great way to drive traffic. Many of them are free. Don’t get so lost in the Internet that you forget how much time other people spend out there in the brick and mortar world.
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