Allan Tan’s Internet Marketing Resource Centre

As one of the three largest social networking sites,
Twitter quickly became a great marketing tool for
business owners and the self-employed alike. While
there are many ways that social networking can be used
advantageously for business purposes, one of the easiest
is to create a profile that draws attention to what you
have to offer.

Twitter allows you to use one of their standard background
choices. You can provide a small amount of information
that is detailed on the right side of your profile when
people click on your profile name or image. However, it?s
also possible to take advantage of the ability to upload
your own background by creating a splash page that is a
full blown advertisement.

There are designers who specialize in creating Twitter
backgrounds, and you may consider using one. The
backgrounds need to be created at just the right size to
insure that it shows up properly on monitors of all sizes.
Otherwise, important information may be blocked by your own
Twitter ?stream? of messages from those you follow.

When creating a background, be sure to use a high quality
professional image. Text should be located to the left of
the design, and can include as little or as much information
as you desire. Consider it the equivalent of a full screen
business card. Typical Twitter backgrounds include a short
bio, contact details, and a brief description of the services
or product you offer.