Resource Boxes — The Moment of Article Marketing Truth
Friday, November 20, 2009 6:48Article marketing can conceivably drive traffic in one of two ways.
It can get you more visitors by improving your backlink totals which should, in turn, improve your search engine performance.
Article marketing can also get you a direct supply of visitors. People who find your article via search or some other method and who then opt to check out your site after they’ve ready your content.
That decision–to click on to your page or to click away–takes place at the resource box.
It?s not just a place to stick your links.. It?s where you close the deal, creating a bridge from your syndicated content to your site.
Think about it. Everything hinges on that resource box.
Are you giving it enough attention?
Or could it be better?
If you have room for improvement, make it. You’re wasting the potential power of your articles by saddling them with a lousy resource box.
Put together a box that draws people to click on that link. When you start seeing your click through rate (and your profits) soar, you?ll be glad you put for the effort.
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