Allan Tan’s Internet Marketing Resource Centre

Updates on John Delavera’s DELAVO launch.

You?ve been working on the marketing for a product that is truly sound. In fact, you even believe in yourself. It works just like it is supposed to and it truly blows the competition away. Try as you might, however, you just cannot seem to get other people to buy into the concept. They pass [...]

Successfully marketing a product on a grand scale involves more than just selling that particular item. To enjoy real returns, image matters. From the product packaging all the way up to the ?persona? of the company that created it, skillful marketing campaigns will sell more than the item in question. They will sell consumers on [...]

There is more to successful marketing than slick campaigns and careful packaging. To truly lead a company and its product or products to the pinnacle of success, holistic measures must be taken. From the company?s image right down to the point of purchase advertising, everything must click with the consumer. Marketing efforts that really resonate [...]

Have you ever stopped to consider how it is certain companies manage to climb from the bottom to the very top without ever looking back? Are their products or services that much better than the competition or do they have a secret others might not know about? Chances are it?s the latter and not the [...]

If your marketing efforts are only paying off with modest results, it?s time to take a good hard look at your approach. Chances are you?re playing it close to the vest, using traditional techniques that have been proven time and again to work consistently but not in an overwhelming fashion. Take a look outside the [...]

You have used the same straightforward, textbook strategies for marketing ever since you can remember. They have worked for you and product sales show it. While you enjoy steady growth and profitable returns, none of your campaigns have ever paid off in a huge way. There are no household names to your credit even though [...]

Textbook marketing approaches can go a long way toward building product sales and images. They can be just good enough to get noticed, but they might not produce the results you?re after. If you?re ready to go beyond what you learned in school or even by trial and error, there is an area of study [...]

What makes one drink brand outsell all others? How come certain stores are busy with customers no matter the time of day? Why will people go out of their way to obtain services from a particular provider and drive right by more convenient options along the way? The answer is found in the marketing that [...]

Purchase a particular brand of cereal and your children will think you?re the best parent ever. Use a specific shaving product and you?ll exude sex appeal. Shop at a certain store and you?ll enjoy the lifestyle of your dreams. Logic dictates that these things simply are not so, but marketing campaigns that work are built [...]